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BPC Blog

Spotlight on Kelly Starman, Founder of Brookies
By Sabahat Adil
Posted 2021-11-01T22:51:00Z

This week on the BPC Blog, we are chatting with Kelly Starman, a local entrepreneur and parent, to learn more about her new venture. She recently launched Brookies to help manage the chaos of crazy mornings with the desire to feed everyone—adults and kiddos alike—something tasty and nutritious and simultaneously rush out the door efficiently. 


Hi Kelly! It is so nice to be connected with you. We got to know a little bit about your new venture through another local parent and BPC member (thanks, Hilary!). Can you tell us a bit more about yourself? 

Thank you so much for spotlighting me on the BPC Blog!  I’ve lived on the Peninsula for most of my life, and currently live in San Carlos with my husband Jared and two sons Eliot (3) and Andrew (2).  I have spent most of my professional career in the apparel manufacturing industry and now am immersing myself in all things baked goods!

What are some of the things that you enjoy the most about living on the Peninsula and being a parent in this area? And, since we are talking about baked goods today, what are your favorite bakeries these days?

I absolutely love living on the Peninsula. It is a wonderful place to raise a family. The breadth of kid-friendly activities, family resources, and access to outdoor space can’t be beat.  

Some of my favorite local bakeries are Mademoiselle Colette in Redwood City and The Village Bakery in Woodside.  We love drooling over the beautiful pastries and of course, sampling everything they offer! I am also a huge fan of Sibby’s cupcakes for any special occasions.

Let’s talk about Brookies. What inspired you to make these breakfast cookies? Have you always been a baker? 

Figuring out what to feed my family every day has been a challenge for me since my first son was born. There is so much that needs to happen in the mornings to get us out the door and I was constantly looking for a breakfast solution that was functional and universally appealing. I started making breakfast cookies that were familiar to my young children, filled with wholesome ingredients that we all loved to eat, portable, and mess free. Our mornings started turning from frantic to fun, and I knew we were all getting a healthy start to our day.  When I went looking for similar products at the grocery store, I couldn’t find anything and realized there was a real gap in breakfast options. I felt compelled to help solve this problem.

Before launching Brookies, I had very little baking experience! There has been a lot of Youtube and Google searching and I’ve learned so much along the way.  I’ve also made countless batches of Brookies to perfect my recipes, so I’d like to say I’m a Brookies baking pro! 

Many of us might have an idea that we want to transform into a product or a product that we have developed on a small scale, but it can feel challenging to take that idea or product and turn it into a more ambitious venture, especially if we are juggling a lot or have never embarked on this process before. What are your biggest tips for aspiring entrepreneurs? 

I tell myself every day to take one step at a time! It can be overwhelming to think about everything you want to do with your business, especially if you are really passionate about it. Brookies is a new venture and I have a very, very long way to go until I get the business to where I know it can be. Keep those big goals, respect where you are in the journey, and focus on one small step that brings you closer to those goals.

And, be kind to yourself! Lot’s of things won’t go as planned (a lot like parenting!) and that is OK.

What has been the most exciting part of launching Brookies, and what is your vision for Brookies in the future? 

Nothing makes me more energized than when I hear from somebody that having Brookies in their pantry has helped them out in the mornings. Brookies was founded on the idea that great mornings are the foundation for a great day. I’m all about real solutions for real life, and I envision creating more products and solutions to help busy families navigate their mornings with ease and joy.

Maybe most importantly, can you tell us a bit more about how we can get our hands on some Brookies ourselves? Thank you!

You can find Brookies at the San Carlos Farmers Market in Downtown San Carlos.  You can also visit our website and order for pickup.  We plan to be on retail shelves around the Peninsula in the next few months. You can follow us on Instagram or Facebook at @eatbrookies for updates! 

Thank you again so much!

BPC Partnerships

Episcopal Day School of St. Matthew

Looking for a distinguished Pre-K or Kindergarten program for your busy learner? Check out Episcopal Day School of St. Matthew in downtown San Mateo (previously known as St. Matthew's Episcopal Day School), which offers a comprehensive and nurturing Pre-Kindergarten through 8th grade educational experience.


In the coming months Episcopal Day is hosting four open-play sessions where you and your child are invited to meet the teachers, Lower School Director, and Admissions team, in addition to exploring the Pre-K and Kindergarten classrooms and beautiful outdoor play space. 

St. Matthew Catholic School

Join our Admissions Director for a small group tour.

Applications for 2022-2023 are now available online. Visit

Questions, email Nancy Carroll at